por Martha Landivar | Jun 1, 2022 | Articles
The Country Brand By Martha Landívar. COUNTRY BRAND is understood as the concept used to refer to the intangible value of a country's reputation and image. Thus, it contemplates several aspects, such as the characteristic products of each of them: culture,...
por Martha Landivar | Nov 11, 2021 | Articles
In our current reality, full of changes and transformations, it is common and widespread to hear the terms innovation and reinvestment. We are all increasingly aware that if we want to continue in this world, to be taken into account and contribute value, we have to...
