INTELLECTUAL PROPERTY AND BUSINESS DEVELOPMENT
Before referring to the connection between both concepts, it is necessary to have a clear understanding of what Intellectual Property is. In very general and elementary terms, we can say that Intellectual Property is the legal discipline that is in charge of protecting...
THE USE OF THE TRADEMARK
The trademark is one of the figures included within the branch of industrial property, which in turn is part of the legal discipline of intellectual property. In order to enter into the subject that concerns us, let us begin by defining what a trademark is. To do so, we cite the...
“The Legal Protection of the Brand in the Digital Environment”
Antes de abordar el tema central de este artículo, es necesario señalar con exactitud en que área se ubica este importante tema. Con ese fin, diremos que la Propiedad intelectual, es el área del Derecho que abarca dos importantes áreas como son: la Propiedad...